The Beginning of a New Origin

From a Simple Idea to Great Coffee

Sustainable Coffee Simply Tastes Better

Coffee tastes better with respect – it’s something you can taste in every cup. Get to know how we grown our coffee sustainably with various community and environmental programs.


Where People and Coffee Come Together

Drink Local Coffee.
Support Local.

Helping Coffee Fight
Climate Change


Moussapa Region Producer

Elicha Ndaipa

Vumba Mountain Region Producer

Filimone Pambana

Dagata Region Producer

Saimon Macacha

Sustainable Coffee Simply Tastes Better

Our responsible external and internal sourcing journey starts with the men and women who grow our coffee beans. They’re our coffee heroes, and we’re proud to call them our partner farmers. Our experts visit their farms to pass on innovative sustainable agricultural practices to ensure the future of coffee.

Inclusively Building Resilience

We are proud to say that our 2020-2026 strategic plan is beeing broadly delivered, representing an investment totalling estimately USD 2 million over the period. By 2023, we expect to have 1 million plants on field, initally yielding 30 tonnes.